Video Works...But You've Got To Do It Right!
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The Truth About Video
Millions of videos get created but never get found by their target market. One of the biggest reasons that companies don’t get found by their market is that they don’t understand the secret behind optimizing Youtube videos.
Companies spend 1000′s of dollars on creating high quality videos but when they put them on Youtube nobody ever sees them because the only videos that will appear are the ones from business that are optimizing Youtube videos. You can spend thousands of dollars on a video that is filmed well and looks great. But if it doesn't bring customers through the door it's worthless. The Common MistakesMistake #1: Making It All About You... e first misYour "Prospective Customers" searching on the internet are really not interest in you, how great you are, your education or how long you've been in business. They want 'online' proof that they can trust you to help them with whatever issue, concern or problem they might have.
Mistake #2: Not Optimizing Your Video...If your video is not optimized for any keywords, no one will find it when they search on Google or other search engines. You want the search engines to notice your video because it represents quality content for consumers and has visibility. Youtube is now the 2nd most active search engine after Google. So it pays to have a video posting on the internet. After that you want your video to be found by anyone searching the internet. And, to be found you must make certain your Youtube videos are optimized correctly! |